Bell Lager, Uganda’s highest quality and most awarded beer, has unveiled a brand-new look.
The refreshed look augments Bell Lager’s position as Uganda’s high quality and most awarded beer. It infuses more modernity, dynamism and progressiveness into the brand to meet the needs of young and aspirational consumers that are always seeking fresh experiences.
The look comes with more champagne gold colour tones, sleek spot varnishes and accentuated brand assets to offer a more premium and sleek experience.
Additionally, the golden rays on the refreshed look represent Bell Lager’s proud heritage as being brewed under the Golden sun by the shores of Lake Victoria.
Matilda Babuleka, the Bell Brand Manager, said, “This new look is all about fresh vibes, which speaks to the fact that Bell Lager is all about positive vibes and warmth. It is a celebration of Uganda’s timeless spirit to match a generation of young and fresh consumers.
She added that Bell Lager is still the same high-quality beer with the same refreshing great taste and at the same price.
The unveiling is part of the ongoing Mpola Enjoyments campaign, which calls on consumers to responsibly enjoy a good time with friends and family in a chill way, anytime, anywhere.
The brand also announced its latest ambassadors – Vinka and Rickman Manrick, who join DJ Brian, Dagy Nyce and Prim Asiimwe.