February 19, Kampala – SOFT DRINKS powerhouse Coca Cola Beverages Uganda (CCBU) has joined a Road safety awareness campaign in a bid to curb motor accidents and encourage responsible behavior on Ugandan road.durex intense vibrations ring borsa prima classe College Football Jerseys casquette femme von dutch air jordan 1 low flyease smith and soul uberlube luxury lubricant penn state jersey nike air jordan 1 elevate low johnny manziel jersey durex intense vibrations ring College Football Jerseys black friday wig sale NFL College Jerseys custom sublimated hockey jerseys
According to Pearl Nimusiima, the CCBU Public Affairs and Communications Manager, the campaign dubbed “Get Home Safe” will be kick-started Monday with the launch of the Joe Walker Kampala to Fort Portal Walk which has been organized in partnership with the Joe Walker Road Safety Campaign.
Nimusiima revealed that the Joe Walker Kampala to Fort Portal Walk is a 12-day trek which aims to shine a light on the crucial issue of road accidents which have become a ferocious killer of very many Ugandans.
As part of this partnership, CCBU, a subsidiary of Coca-Cola Beverages Africa, has donated water and soft drinks to keep participants hydrated and amplify the campaign’s reach.
“At CCBU, we prioritise responsible behaviour and fostering a safe environment for everyone. Road accidents are a serious concern in Uganda, and we stand firmly behind initiatives like the Joe Walker Road Safety Campaign that raise awareness and advocate for responsible road use. We hope this partnership will not only support the physical journey but also encourage the ongoing dialogue on road safety with various stakeholders,” Nimusiima said. She added that the Joe Walker road safety campaign will raise awareness about road accidents on the Kampala-Fort Portal route and highlight responsible road use by emphasising the importance of safe driving practices, pedestrian awareness and respectful coexistence of various transportation modes.
Along the way, the campaign will also create opportunities for community involvement by engaging and educating various schools, taxi drivers, boda-boda riders, and community leaders on road safety usage.
Joseph Beyanga, Founder of the Joe Walker road safety campaign, lauded Coca Cola for joining them in an endeavor geared towards preserving the lives of Ugandans.
“We are incredibly grateful for Coca-Cola Beverages Uganda’s partnership and support. Their contribution of water and soft drinks goes beyond mere refreshment; it fuels our walkers’ journey and symbolises their shared commitment to creating safer roads for all,” Beyanga said.
Through the partnership with CCBU and other stakeholders including Tooro Kingdom, Jubilee Allianz, National Drug Authority and Nation Media Group, the Joe Walker Walk will make stops at Mityana, Kyakatebe, Kyenda, Lusalira, Kyegegwa, Matiri, and Mahangwe; where they will engage with the community.
In 2022, The Coca-Cola Company launched a Zero-is-Possible campaign to encourage and educate employees and the public on how to avoid road accident fatalities and create an environment of safety.
The campaign encourages employees to put safety at the forefront of all they do. With a fleet of 255 vehicles, CCBU motivates drivers to maintain road safety through a reward programme. In October last year the company was reocgnised at the Coca-Cola East African Franchise awards for having had 730 days without fatalities since the inception of the programme at its Rwenzori and Namanve plants, a great milestone for which the company received the prestigious safety award.
Uganda experiences a harrowing average of over 12 road fatalities daily, translating to 4,000 lives lost annually. The partnership between CCBU and Joe Walker aims to combat this reality, shaping responsible road behaviour.
With every mile walked and every voice raised, a target to reduce road traffic deaths by 50% by 2030, as declared by the UN General Assembly in September 2020, inches closer.
